Digital signage new journey: intelligent, customization, and integration
In order to improve the socialist advanced culture and influence, radiation, national new culture development, and the wisdom of the implementation of a series of related policies, city are driving the spread of modern system and the transformation of the information society development, and digital signage as a new media display platform of urbanization is facing great opportunity and challenge!
The 2008 Olympic Games in Beijing in the use of digital media broadcast control system to enhance the confidence of domestic digital signage industry, combined with the upstream manufacturers, according to the manufacturer and other capital intervention to promote, digital signage gradually by the user to understand and accept, and rapid application in various industries. According to Mr D consulting (AVC) monitoring data show that since 2010 the digital signage market scale rapidly rising year by year, annual sales growth rate of more than 20%, is expected to reach 1.463 million units in 2013 sales, sales of will reach 5.85 billion yuan.
With the rapid development of digital signage industry, upstream and downstream industry chain enterprises began to actively participate in market competition, and make the whole industry presents new characteristics, specific performance is as follows:Upstream and downstream enterprise collaboration development and gradually longitudinal permeability, intensified market competition In addition to the conventional digital sign advertising machine manufacturers participate in market competition, the upstream and downstream manufacturers, such as chip and board manufacturers, IT vendors, TV manufacturers, vendors, etc are involved in the market, for the digital signage market inject more driving force, prompt market attention to increase. Such as chip makers Intel actively promote the establishment of the digital signage industry standards, and development in collaboration with downstream TV manufacturers which has the function of digital signage television; Large traditional digital signage manufacturers began to integrate software and content resources, has not been formed in the brand pattern, improve the comprehensive competitiveness; According to giant to speed up the digital signage products and solutions for research and development and promotion, in order to explosive gained a foothold in the market in the future; And powerful software manufacturers, distributors to hardware product involvement, establish brands, more in-depth to participate in market competition; These phenomena indicate that upstream and downstream enterprises to actively participate in market competition.
Market concentration is low, has yet to form a pattern of brand, provide enterprises with large market opportunities
Based on digital signage market potential is tremendous, participate in the enterprise is more, and small and medium enterprises to give priority to, lead to increasingly fierce competition, the market is low concentration and without leading enterprises, has not yet formed stable brand pattern, the characteristics of incomplete industry chain development, it also provides a larger market opportunity for the enterprise. The future digital signage industry will face a industrial chain integration, new capital intervention and a new round of competition in the market such as industry mergers and acquisitions.
A variety of digital signage, technology grafting content will become the main competitiveness of the enterprise service differentiation Motion-sensing technology, open hole 3 d game, data analysis techniques such as beginning to infiltrate the field of digital signage, promote to interactive digital signage system, intelligent direction; With the widely application of the digital signage in different industries, content services lag act more and more obvious, some brand started by buying or technology transfer, etc. Make up for the short board, providing the content of the template in accordance with the industry characteristics, improve the ability of premium brand products, to promote the digital signage industry from the "product is king" era to the era of "content is king".
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